PRESS RELEASE

FOR INFORMATION, CONTACT:
Press Contact: Erin Lenz at 402-326-9941, or [email protected]
Passport Program Coordinator: Madison Johnson at 402-326-4896, or m[email protected]

FOR IMMEDIATE RELEASE

LINCOLN, Neb. (September 8, 2020) - Applications are now being accepted for Nebraska Tourism’s 2021 Passport program. Any Nebraska destination is welcome to apply to become a Passport stop. Past stops have included museums, restaurants, outdoor adventures, retail stores, wineries, breweries, etc.

“Every year I’m amazed by the growth of this program, and this year is no exception. The 2020 Passport got off to a late start due to COVID-19, but so many Nebraskans are choosing to travel in-state. The Passport Program has been great in helping people venture out safely and decide where to go,” said John Ricks, Nebraska Tourism Commission executive director. “There are a lot of benefits in being a Passport stop including increased business and free marketing opportunities, I highly recommend any Nebraska tourism-related businesses apply to be a 2021 stop.”

As of September 8, 286 participants have finished all 70 stops in the 2020 program, over 41,000 Nebraska Passport booklets have been requested and 10,142 accounts on the app have been created. The 2020 program ends on October 31.

The Nebraska Passport program benefits travelers through helping them create life-long memories, but the program also greatly benefits the 70 chosen Passport stops through increased traffic, sales and awareness.

Some of the requirements for Nebraska Passport stops are: 

• Offer an exceptional, unique visitor experience. 
• Be open regular, reasonable, consistent hours (including at least one weekend day) during the Nebraska Passport season (May 1 to September 30). 
• Keep the same hours of operation throughout the Passport season.
• Display excellent customer service. 
• Be a good tourism ambassador for your region. Talk to travelers about other tourism destinations, restaurants, retail stores, etc. in your area that they may be interested in visiting.

To complete the 2021 Passport online application go to https://nebraskapassport.com/passport-details/application/. The 2021 program will run from May 1 – September 30. Other information about Passport stop requirements, how the program benefits Passport stops, and details about the application process can be found throughout the website.

The application deadline is November 30, 2020. Applicants will be notified in February 2021, and the 2021 Passport stops will be announced in March. There is no fee to participate. Questions about participating in the program can be directed to [email protected].

For more information about travel, events and unique destinations in Nebraska, order your free travel guide today at VisitNebraska.com. Then stay connected with Nebraska Tourism on our Visit Nebraska Facebook page, on Twitter, on Pinterest, on Instagram and on YouTube.
 
The mission of the Nebraska Tourism Commission is to expand Nebraska’s dynamic and diverse travel industry making it more viable by creating awareness, attracting increased visitors which results in greater tourism revenue and economic gain throughout the state. To learn more, go to VisitNebraska.com.

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