PRESS RELEASE

FOR INFORMATION, CONTACT:
Erin Lenz at 402-326-9941 or [email protected]
Jenn Gjerde at 402-525-4455 or [email protected]

FOR IMMEDIATE RELEASE

LINCOLN, Neb. (May 4, 2020) - National Travel and Tourism Week (NTTW), the annual celebration of the contributions and accomplishments of the U.S. travel industry, will spotlight resilience and hope in the face of the coronavirus pandemic with this year’s theme: the Spirit of Travel.
 
Celebrated annually the first full week in May, NTTW was created by Congress in 1983 to underscore the economic power of travel in the U.S. The 37^th NTTW (May 3-9) arrives at an opportune moment to unite the industry, celebrate its indomitable spirit and elevate the role it will play in America’s economic recovery.
 
“Through every hardship, I find myself in awe of the travel industry’s ability to join together, adapt, and emerge stronger than before,” said U.S. Travel Association President and CEO Roger Dow. “This is our toughest challenge yet, but what I’ve seen is that the spirit of travel has not been shattered.”
 
Since in-person events that have been hallmarks of NTTW in years past are not an option this year, Nebraska Tourism is engaging in the week by posting future travel ideas, activities and NTTW themed posts on Facebook, Twitter and Instagram. This year, Nebraska Tourism also created a video comprised of tourism industry leaders throughout the state sending encouraging messages about the future of travel. They relay how much they miss travelers in their community. Watch the video here.
 
“There’s no doubt this has been an incredibly challenging time for Nebraska Tourism, but we see National Travel and Tourism Week as an opportunity to remind our visitors and our residents of the incredible spirit and resiliency of the travel industry and our workforce,” said John Ricks, Nebraska Tourism Commission executive director. “It’s only a matter of time before we all get moving again, and Nebraska Tourism will be more ready than ever to welcome travelers with open arms.”
 
Follow along with Nebraska Tourism’s NTTW celebration on Facebook, and visit ustravel.org/NTTW to learn more about the week.
 
For future Nebraska travel ideas, go to visitnebraska.com.

For more information about travel, events and unique destinations in Nebraska, order your free travel guide today at VisitNebraska.com. Then stay connected with Nebraska Tourism on our Visit Nebraska Facebook page, on Twitter, on Pinterest, on Instagram and on YouTube.
 
The mission of the Nebraska Tourism Commission is to expand Nebraska’s dynamic and diverse travel industry making it more viable by creating awareness, attracting increased visitors which results in greater tourism revenue and economic gain throughout the state. To learn more, go to VisitNebraska.com.

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